After 10 years as a senior executive at BP, Justin Adams left to establish his own agency – to advance ventures and solutions in sustainable land use. Justin’s strength was the ability to work at the interface of business and the green space and therefore he needed a brand to reflect this.
One of the issues that Justin identified was that a lot of sustainability projects are driven by a desire to ‘do the right thing’ but fail to maintain momentum after the initial injection of finance and startup energy as they lack business models that allow them to be self-sustaining.
Working closely with Justin to understand both his business proposition and his personal vision we developed the brand, with the name ‘Beyond’ as well as the business communication tools that helped him in the start-up phase of his agency. We paid close attention to creating an image and developing a language that conveyed the potential of business thinking in this sector.