BP’s Emerging Business and Ventures (EB&V) used its venturing experience to support young businesses and technologies which might become of strategic interest to BP. The world it operates in is broad, complex and innovative. We developed a visual identity and collatoral to enable the business unit’s offer to be recognised.
EB&V’s role was to support other BP business units but there was a perception that they were too focused on research and their external partnerships.
We created an identity and narrative that, whilst distinct, was closely aligned to the BP corporate identity and strategy.
As a new unit, EB&V’s initial focus was on talking to potential internal customers and advocates. A ‘chalkboard’ style demonstrated they worked with a responsive entrepreneurial spirit and looked to shape solutions with others.
The creative but very practical spirit of EB&V ran through the design of all materials and demonstrated to many key audiences the energy and desire to collaborate together.