Sandals. Funny hats. Brighton wine bars. Cooking. Ex-Chief copywriter for Virgin. When you build a business ideally you fill it with people you love. Greg and I have worked for over 15 years and I love him. Sometimes his writing can be a little over enthusiastic …. but if you have a story that needs telling and you want it delivered with real brilliance, Greg's your man. You don't just get that. You also get those wonderful moments of discomfort. Walking into one of the world's leading investment houses or oil company headquarters wearing his sandals and funny hat ….. and you just have to go 'if you want something different expect the different'. We love him.