Although security is a priority for Rumaila, it is important that these front line employees also act as ambassadors for the brand.
The security team consists of around 300 often young Iraqis distributed over a vast area. Despite usually being the first point of contact for visitors, with little employee engagement they were disconnected to the changes taking place and so were unequipped to fully represent the organisation.
The security team needed training and new uniforms. We used that opportunity to develop an identity, recognition systems, specialist clothing and kit to help the security team feel an integral part in the future of the company.
A key part of the work was developing a handbook and a ceremony so that when the team stepped into their new uniforms they were also stepping into a new role, a new set of responsibilities and a new relationship with the organisation.