The formation of Arcius Energy brought together bp and XRG (XRG is a new member of the ADNOC (Abu Dhabi National Oil Company) family of companies, focused on lower-carbon energy).
Building on a 50-year strategic partnership
The first goal of the venture was to serve as a key long-term energy partner in Egypt, supporting the country’s development needs, particularly in providing domestic gas.
Our role:
Working closely with the two branding and communications teams, we developed a visual identity and core brand concept that could sit congruently within both the shareholders’ brand families
We used our experience of working with leadership teams to design and navigate the identity creation process, giving guidance on co-creating leadership alignment and CEO agreement
Deliverables:
Company narrative and values
Brand and identity guidelines and templates
Readiness for Day 1
Website design and content
Launch event design
Our work: in focus
Launch website:
Design of launch site
Site content and visuals
Purpose and vision:
Worked with ADNOC and bp brand leads to fully engage the new leadership to lead the brand
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