Guiding often vulnerable women towards greater empowerment and independence
Brand
External comms
Social enterprise
The charity required a new logo and brand identity to support the launch of its new channels. This was the first step to raising greater awareness of its work and becoming more independent.
The organisation wanted to launch its new identity and social media channels on International Women’s Day, to increase its engagement and impact.
Our role:
Collaborated and worked closely with the charity’s CEO and the programmes team to distil and curate a new identity that spoke to the charity’s mission
Launched new Instagram and LinkedIn pages and created a website with basic homepage and referrals page
Supported the Luminary team to align thinking by gathering feedback from their sister organisation, trustees and existing staff throughout the process
Deliverables:
Logo
Website
Brand identity and guidelines
Social media templates
Readiness for Day 1 launch
Comms framework for new hire
Our work: in focus
Logo and brand identity:
Including logos for individual work as well as joint collaboration with sister organisation, Luminary Bakery
Created brand guidelines using storytelling approach
Website:
Including referral page to enable partners to refer women who may benefit from access to the programme
Social media:
Including templates, content and visuals for Instagram and LinkedIn
Created subtitled video reels using existing footage
We're Pulse. A corporate communication and strategy agency. We work with businesses and leaders to connect, energise and inspire those around them to bring about positive change.
