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Rumaila Oilfield
Bringing together a dispersed multi-cultural workforce to achieve a common goal
Brand
Website
External comms
Internal comms
Reports
Exhibition graphics
Multi-language
Energy
Partnership & JV
After many years of neglect and under-investment, Iraq’s largest oilfield embarked upon a major modernisation programme.
Our task was to help engage the 8,000-strong workforce with that transformation.
Our role:
Build the Rumaila brand
Development, writing and design for corporate communications - internal and external
Lead communications plans and delivery in partnership with local team
Skills transfer to local team
Deliverables:
Branding and identity
Monthly newspaper
Templates
Technical posters
Press releases
Social media posts
Conference stands
Website design, maintenance and updates
Work created in Arabic, English and Mandarin
Our work: in focus
Brand development
:
Created visual identity and usage guidelines
Helped identify and roll out values
Support in maintaining strong "Rumaila Way" culture
Roll out and use through ongoing communications/engagement
Website
:
Website designed, written and maintained by Pulse
Created in both Arabic and English
Developed and produced communications campaigns for social media - Facebook, Instagram
Poster campaigns
:
Worked directly to department heads to develop and produce tailored communications materials
Employee recognition
Technical communications
Health campaigns
Annual Report
:
13 editions of Annual Report completed
Designed and produced in Arabic, English and Mandarin
Overall impact
:
Engagement of 8,000 workforce
Improved safety performance and skills development
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Our work
We're Pulse. A corporate communication and strategy agency.
We work with businesses and leaders to connect, energise and inspire those around them to bring about positive change.
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