Pioneering the future of energy in South East Asia
Brand
Website
Internal comms
External comms
Energy
Partnership & JV
Eni and PETRONAS undertook a business combination across Malaysia and Indonesia to create a significant energy hub that was first of its kind.
The two organisations embarked on a journey navigating two very different cultures to develop the new company, its leadership, identity and vision.
Our role:
Through deep listening, one-to-one leadership discovery interviews and an iterative team process, we uncovered the long-term vision and behaviours needed to bring two different organisations together to help Searah and ensure it succeeds
The company name and brand identity were developed, along with the building blocks needed to build the desired reputation amongst its key stakeholders
Deliverables:
Company name and narrative
Vision and leadership behaviours and cultural challenges
Brand, logo identity and brand reputation
Website
Brand guidelines and templates
Our work: in focus
Building leadership purpose and vision:
Assimilation of two very different cultures to land the new company brand
Development of leadership purpose workbook
Navigating brand reputation
Identity development:
Embodying cherished local characteristics
Exploration of narratives to bind two distinct perspectives
We're Pulse. A corporate communication and strategy agency. We work with businesses and leaders to connect, energise and inspire those around them to bring about positive change.
